Ilan is an international branding guru, who consults about, teaches, practices and implements all brand touchpoints.
At Ogilvy & Mather he was Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago. Later he was with Leo Burnett and Frankel & Co. (now ARC Worldwide) other positions were: VP Exec. Creative Director at Kragie/Newell (now Integer) Des Moines, and VP Creative Director at Gage Marketing, Minneapolis.
He currently runs Ilan Geva & Friends, a branding consultancy in Chicago, and is a consultant with Vale International of NYC.
He develops and creates Brand platforms including brand vision, brand strategy, brand personality, using every imaginable strategic branding solution for many of the world’s largest corporations, as well as for smaller enterprises. His work has won over 100 awards around the world including CLIO, ADDY, TELLY, POPAI, CAPLES, ECHO, SUMMIT, ADRIAN and many others.
Some of his most recognized work included brands such as: McDonald’s, Coca-Cola, Visa, Ford Trucks, The Chicago Tribune, SA Breweries, Panasonic, Nestle, American Express, Unilever, VW-Audi, Kodak, HP, Seagram, Shell, Sears, Citibank, Murphy/Jahn and many more.
His specific tourism, travel and hospitality experience includes: Israel Ministry of Tourism, Turkey Tourism, South African Tourism, British Tourist Authority, Mexico Tourism Board, State of Iowa Tourism, Lisbon Convention Bureau, United Airlines, Korean Air, Alitalia, Sheraton Hotels, King David Hotel, Doubletree Hotels, Avis, American Express Travel Services, and more.
Ilan has a BFA from the Bezalel Academy of Arts and Design in Jerusalem and a Masters degree from DePaul University in Chicago. He also graduated from the Damelin College of Marketing in Johannesburg with a diploma in Marketing Management.
He currently teaches Branding at the University of Chicago, and Advertising, Branding, Consumer Behavior, and Copywriting and Advertising at DePaul University. He taught Introduction to Design at the School of Hospitality Management at Kendall College, Integrated Marketing Communications, interactive advertising and International Advertising at Columbia College Chicago, Brand Planning & Message Strategy at Roosevelt University and Packaging Design at the School of The Art Institute of Chicago.
Ilan judges some of the most prestigious industry award competitions in the US and abroad.
Ilan is invited to speak at trade conferences and events. He conducts seminars, training sessions on branding, and other marketing topics for Advertising Agencies, Trade Associations and Educational Institutions. He was on the advisory committee of the Mexican Tourism Board, and he’s the President of the board of the Chicago Arts Orchestra.
In 2006, Ilan was the recipient of the Excellence in Teaching Award from the University of Chicago.
In 2007 Ilan was selected a faculty member of the In-Store Marketing Institute.
In 2011 Ilan was awarded the distinguished professional educator award at The Kellstadt Marketing Center of DePaul University.